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Author Topic: Someone at the designer needs to be told DTS and DATASAT are one and the same... John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 01-17-2012 09:27 PM                      |  IP: Logged Frank Angel Film God Posts: 5305 From: Brooklyn NY USA Registered: Dec 1999 posted 01-17-2012 09:41 PM                        But who's gonna tell the public?  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 01-17-2012 09:57 PM                     I still see "DTS" logos on the end credits of recent films while the discs are now "Datasat Digital". I laugh at this, but agree: "who's gonna tell the public?"  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 01-17-2012 10:30 PM                     There's that. And they keep goofing up the new Dolby Digital logo by omitting the rule line separating the "Dolby" and "Digital" lines of copy.  |  IP: Logged Randy Stankey Film God Posts: 6539 From: Erie, Pennsylvania Registered: Jun 99 posted 01-17-2012 11:01 PM                     I betcha' it's because the public doesn't know what "Datasat" is. They've all been taught that DIGITAL SOUND = DTS. Now, with the name change, the public doesn't recognize the product anymore so they have to put up both logos to keep the public recognition of the name. It's a lot like the "John Cougar" >> "John Cougar-Mellencamp" >> "John Mellencamp" thing. It just goes to show you how bad marketing can fuck up a good product.  |  IP: Logged Daniel Schulz Master Film Handler Posts: 387 From: Los Angeles, CA USA Registered: Sep 2003 posted 01-18-2012 11:50 AM                        Hi John, Thanks for flagging this, I'm contacting Roadshow now. We have confirmed with all of our licensees re: the logo change, but from time to time a design studio or graphics shop is flying solo on a contract basis and hasn't seen the memo, so to speak. I've even seen instances where they clearly just pulled a logo off the internet rather than confirm with their client on correct logo usage...  |  IP: Logged Jonathan Goeldner Phenomenal Film Handler Posts: 1360 From: Washington, District of Columbia Registered: Jun 2008 posted 01-18-2012 04:28 PM                     quote: Randy Stankey It's a lot like the "John Cougar" >> "John Cougar-Mellencamp" >> "John Mellencamp" thing. that always confused me ...  |  IP: Logged Aaron Garman Phenomenal Film Handler Posts: 1470 From: Toledo, OH USA Registered: Mar 2003 posted 01-18-2012 04:31 PM                     I always used to get annoyed when Lucasfilm posters had the THX in Select Theaters logo on it. Now tell me what kind of sense THAT makes? I miss DTS. AJG  |  IP: Logged Gordon McLeod Film God Posts: 9532 From: Toronto Ontario Canada Registered: Jun 99 posted 01-18-2012 05:07 PM                     I realy don't see the problem the technology is DTS the distribution of the disks is DataSat  |  IP: Logged Daniel Schulz Master Film Handler Posts: 387 From: Los Angeles, CA USA Registered: Sep 2003 posted 01-18-2012 07:47 PM                        It's just that DTS sold all the IP (patents for the technology, etc.) to Datasat, so we're doing our best to get the Datasat logo on all the feature films using the technology.  |  IP: Logged Michael Brown Phenomenal Film Handler Posts: 1522 From: Bradford, England Registered: May 2001 posted 01-20-2012 02:56 PM                     Wonder how long until there is no point in the logos - when all projection is LPCM digital.  |  IP: Logged

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