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Topic: MI 3 Commercial

Nathan Fettes
Film Handler

Posts: 11
From: kalamazoo, MI, USA
Registered: Jan 2006

posted 05-01-2006 12:17 AM

I just saw a commercial for DHL where they were delivering a reel of "Mission Impossible III". It was kind of cheesy but then I started thinking. For our theater in Michigan, MTD delivers Paramount movies not DHL. Is this true for other parts of the country also? We have two deliveries, MTD and DHL. I thought it rather funny that DHL is shown moving the movie while it is not the courier that is used, for our theater at least.

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John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000

posted 05-01-2006 08:42 AM

In the USA, Paramount prints are normally handled by ETS (Deluxe Print Distribution). Local delivery might use a variety of carriers or trucking firms:

http://www.bydeluxe.com/services_theatrical_exhibitors.php

quote:

Operating 32 depots across North America, we pick, pack and ship thousands of feature release prints and trailers each day. Each print and trailer is bar coded, scanned and tracked throughout the delivery cycle. We offer 24/7 phone support, and VMI. In addition, every print is watermarked using Deluxe's unique FCT - Forensic Coding Technology to aid in deterring piracy. We know the exact whereabouts of every customer shipment from the moment the freight is tendered through to delivery to the final consignee.

Technicolor Cinema Distribution is affiliated with Airborne/DHL. For the eastern USA, most prints are shipped out of their facility in Wilmington Ohio, co-located with the Airborne/DHL hub airport:

http://www.technicolor.com/Cultures/En-Us/Services/Cinema/PrintManagement.htm

quote:
Technicolor provides high quality distribution and logistics management services for motion picture release prints through state-of-the-art technologies and an efficient distribution pipeline.

From its two principal distribution facilities in Wilmington, Ohio and Ontario, California–as well as several key distribution facilities in Canada–the company is within a two-hour flight from more than two-thirds of the theaters in the U.S.

http://www.technicolor.com/Cultures/En-Us/Services/Cinema/ReelNews.htm

quote:
Below are links to past issues of Technicolor Cinema Distribution's Exhibitor Newsletter, Reel News. If there is a topic that you would like to see in a future issue, or if you would just like to provide feedback, please e-mail us at feedback@technicolor.com or call our Customer Service team at (800) 993-4567. The team is available for assistance 24/7/365.

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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002

posted 05-01-2006 12:16 PM

Probably has nothing to do with who really distributes the film. More likely, DHL is just using the film to position themselves over Fedex & UPS.

Wonder what TES must think, though... if they even know... or care?

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002

posted 05-01-2006 09:38 PM

DHL Press Release

"On May 5 the most highly anticipated action-thriller of the summer arrives as Mission: Impossible III hits theatres and DHL the world's leading express and logistics company played a pivotal role behind the cameras. Paramount Pictures chose DHL as its official shipping and logistics partner for the motion picture."

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Adam Wilbert
Jedi Master Film Handler

Posts: 590
From: Bellingham, WA, USA
Registered: Mar 2002

posted 05-01-2006 10:49 PM

quote: David Stambaugh
the most highly anticipated action-thriller of the summer arrives as Mission: Impossible III hits theatres...

the wording of this makes it sound like the "action-thriller of the summer" is arriving at the same time as Mission: Impossible. Obviously they are talking about Hoot.

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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002

posted 05-01-2006 11:45 PM

quote: David Stambaugh
Paramount Pictures chose DHL as its official shipping and logistics partner for the motion picture."

Ummmmm... OK. But ETS delivers Paramounts prints. Is this about something else, or maybe the Paramount/Dreamworks "marriage" allows them to pick ETS or TES ?? [Confused]

quote: Adam re: David's...
"On May 5 the most highly anticipated action-thriller of the summer arrives as Mission: Impossible III hits theatres

... same thing.

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Dustin Mitchell
Phenomenal Film Handler

Posts: 1865
From: Mondovi, WI, USA
Registered: Mar 2000

posted 05-02-2006 12:49 AM

Now that Dreamworks has bought out Paramount do you think TES will start handling Paramount prints? Or perhaps Dreamworks will go to ETS?

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 05-02-2006 07:42 AM

Well, obviously they MEANT the same thing, but that's not what it says. In effect, it says "one thing arrives as something else happens." The author is probably a product of our fine public education system.

That aside, I hope they do use DHL to deliver the prints. Since DHL is obviously so awesome at delivering stuff on time, maybe we'll get the prints today! [Big Grin]

(I'm not holding my breath though.)

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000

posted 05-02-2006 10:02 PM

Paramount bought out Dreamworks. I think it is all related to the fact that DHL shipped production equipment around durring the filming of the movie.

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John Hawkinson
Film God

Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002

posted 05-03-2006 01:04 AM

Speculation: the prints have to get from the labs to the exchange somehow (though I would expect an LTL service by the palletload, rather than an overnight service...).

--jhawk

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Bill Enos
Film God

Posts: 2081
From: Richmond, Virginia, USA
Registered: Apr 2000

posted 05-03-2006 10:00 AM

DHL getting anything delivered to the right place in 3 tries would truly be mission impossible, Paramount must have equipment lost around the world. DHL represents near total incompetance.

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