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This topic comprises 5 pages: 1 2 3 4 5
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Author
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Topic: Disney, Dolby and Digital Cinema -> OT Bring back 70mm; film stock; hdtv; other stuff
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Mark J. Marshall
Film God
Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002
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posted 06-30-2005 09:01 PM
Apparently there's a little more to this...
Link
quote: Text Of Article
BURBANK, Calif., June 27, 2005 /PRNewswire-FirstCall via COMTEX/ -- Disney once again leads the film industry by introducing Disney Digital 3D(TM), a brand new, state-of-the-art technology providing the first true three-dimensional digital experience in movie theatres, with the highly anticipated movie Chicken Little to be released on November 4, 2005. In collaboration with Disney, Dolby Laboratories plans to install its Dolby(R) Digital Cinema systems in approximately 100 specially-selected, high-profile theatres in 25 top markets that will present the 3D film. Visual effects giant Industrial Light & Magic (a Lucasfilm Ltd. company) will render the movie in 3D so it can be played on Dolby Digital Cinema servers at selected theatres. This joint effort will create the next leap forward in the evolution of motion picture entertainment, bringing animation to life.
This historic debut of an entirely new release format will further define, refine, and elevate the film art form and marks the first time a major motion picture studio (Disney) has fully embraced a digital deployment plan. Disney selected Dolby Digital Cinema, a state-of-the-art digital cinema presentation system, to debut Chicken Little's brand new proprietary CG animation process. Dolby's technology, combined with Industrial Light & Magic's newly invented method of creating digital 3D imagery, provides the first feature motion picture presented in true digital 3D. Viewers of Chicken Little will experience this revolutionary format with the use of special 3D glasses offering greater clarity and more comfort than conventional 3D glasses.
Commenting on the announcement, Dick Cook, chairman, The Walt Disney Studios, said, "Disney Digital 3D is a truly groundbreaking technology that combines the latest innovations of science and art, and we are proud to be a part of filmmaking history. Our proprietary, state-of-the-art CG animation process used to make Chicken Little and future animation projects will finally allow moviegoers to experience true digital three-dimensional entertainment in theatres." Cook continued, "Walt Disney pioneered many technological breakthroughs and set an uncompromising goal for his Studio to constantly push the envelope to offer a superior movie going experience. We are very proud to add this animation milestone to the long list of technological breakthroughs for the studio, and we are especially thrilled to work with entertainment technology leader Dolby in this exciting launch. Likewise, we are proud to have the wizards at Industrial Light & Magic to help deliver the movie in 3D."
"Disney and Dolby's commitment to digital cinema paves the way for a large scale digital cinema deployment," said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. "Dolby is a trusted brand for providing technologies that dramatically improve the moviegoing experience, and Disney has a fantastic reputation for delivering incredible movies to audiences worldwide. This is a great collaboration between both companies to launch Chicken Little on Dolby Digital Cinema."
ILM President Chrissie England said, "The digital 3D release of Chicken Little is a very exciting chapter in Hollywood history as it marks the next generation of moviemaking. We are delighted to participate with Disney in setting a new benchmark for the future. We are pleased that Chicken Little is the first animated movie to use our new process using Disney's actual 3D models, animation, and camera data. This process allows us to provide a richer, more nuanced viewing experience for moviegoers than any existing postproduction techniques. We feel audiences will embrace this experience as the new standard in animated features."
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Robert Harrison
Expert Film Handler
Posts: 239
From: Harwood Heights, Illinois, USA
Registered: Jun 2005
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posted 06-30-2005 09:01 PM
Yeah, that'll bring 'em in...for two minutes! Just like the original 3-D, CinemaScope, 70mm, Dolby Stereo, digital sound, surround EX, etc. These were all exciting in their day, right? Of course, when the customers get to these theatres, there will be no staff, because, as usual, they will have CUT THE PAYROLL to pay for another gimmick instead of giving GOOD SERVICE and applying GOOD MANAGEMENT!
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Ted Costas
Expert Film Handler
Posts: 119
From: Hollywood, CA, USA
Registered: May 2000
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posted 07-01-2005 12:23 PM
Glad to see the spirit of Film-Tech lives!
The one advantage to Digital Cinema, and of course it does not affect you guys, is that there is no quality degredation such as wear and tear, over time, with a "digital print." The first show is as clean as the last. Dirt and scratches don't happen (I know, Brad, your prints don't have those problems... it's the other 34,000 domestic screens I'm talking about).
And those are my opinions, and not that of Dolby, Dolby, Dolby.
Yours, Ted
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Martin Brooks
Jedi Master Film Handler
Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002
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posted 07-01-2005 01:02 PM
First of all, 3D, while possibly another fad, WILL bring people into theaters, especially for kids movies. We might not want to see Chicken Little (or most other animated features designed for kids), but families DO and the 3D gimmick will get them into the theaters more often than "waiting" for the DVD release.
As far as digital cinema is concerned, I have mixed feelings. On one hand, I'm always going to feel that 35mm (or 70mm) is the only "real" medium. (I still have all my vinyl albums.) On the other, digital presentation and storage does have many advantages and film is 19th century technology. I swore I would never go 35mm digital until the cameras offered were at least 12MP and priced close to my film body, but I went digital a year ago and the truth is that I never pick up my film body anymore. I just carry it around as a backup if I'm shooting for others in case the digital body fails.
The digital presentations that I've seen so far, even though only 2K, have mostly been quite good. Some have looked slightly worse than film in terms of black levels, but in every other respect were superior. I have not seen the pixilation that many here have written about. And while it's true that digital will supposedly look good "forever", I think that's actually somewhat less of an issue for theaters since these days, the studios only care about opening weekend anyway.
Personally, I think the industry should wait for 4K.
History shows us that theatre owners have ALWAYS resisted technical changes. In the 1950s, although they installed Cinemascope screens, few theaters aside from the roadshow houses installed magnetic stereo. In spite of the fact that in the 1970s and 80s, theaters with 70mm installations far outgrossed 35mm theaters, most owners still resisted installing 70mm 6-track. Digital sound has been around for 12 years and there are STILL many theaters that haven't installed it or have implemented such a lousy B-chain, that you can't tell it's digital anyway.
While I understand resistance based on the fact that the studios need to share cost savings with the theaters and I also understand specific legit, technical and aesthetic objections, many of the general objections I read on this Board seem to not be based on facts, but completely on emotion (and the strange desire to be negative and wise-ass about just about everything.)
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