posted 10-29-2004 03:38 PM                       

quote: David Yauch

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Also, what's the idea with car commercials at the movies? It's not like anyone is going to get out of their seat to go buy a car. Pepsi ads I understand, teasers for new movies I understand as well, but why go through all that trouble to advertise cars on the big screen when the patrons are going to forget the ad existed in the first place?

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quote:

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The Kodak Operations Center serves as a hub for the preparation and distribution of pre-show content to hundreds of theaters in the U.S. The content is developed and provided by advertising suppliers using Kodak Digital Cinema systems to project more colorful, more engaging and more effective pre-shows in the cinema.

"This new, digital-based service business is consistent with Kodak's long term commitment to the future of the motion picture industry," said Don Lane, Manager for the Kodak Operations Center. "It is a giant step towards a dramatic transformation of pre-show time -- from a fragmented screening of slides to an entertaining addition to the feature film."

"Going to the movies is a social experience," said Missy Koehler, Director of Operations for Cinema Screen Media, the leading customer for Kodak's services. "We design our pre-show content to enable people in the audience to socialize and be entertained at the same time. Our goal is to add to the enjoyment of the cinema guests while we create expanded revenue opportunities for exhibitors."

Cinema Screen Media is one of the country's leading full-service designers and suppliers of advertising and other promotional content for cinemas. CSM contracts with cinema owners for the 'pre-show screen time', which is then marketed to advertisers and others wishing to reach out to the desirable movie audience demographic.

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