posted 10-25-2004 12:37 PM                       

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Kodak Sets Sights On Enhanced Movie-Going Experience

ORLANDO, FLORIDA (October 22, 2004) - Eastman Kodak Company reported here today at the annual ShowEast conference that its long-term plan for significantly enhancing the movie-going experience remains on course.


Kodak CineServer
"We are committed to doing our part to help ensure that the digital projection technology of the future matches or exceeds the best possible image quality that exhibitors can present with 35 mm equipment," says Kodak Entertainment Imaging Division President Eric Rodli. "We believe that will ultimately require higher resolution digital projectors with a capacity for faithfully reproducing the full dynamic range of nuances in colors and contrast that today's films are capable of recording."

The Kodak CineServer unveiled at the conference is designed to enable exhibitors to decrypt, decompress and send content to up to 2K resolution projectors. Rodli says that Kodak is committed to a 4K system and will provide leadership as digital projection technology continues to evolve. He also stresses that film quality sets a moving target.

"We have made a quantum leap forward in emulsion technology with the new generation of KODAK VISION2 films," Rodli says. "When you couple that ongoing progress with gains being made in digital intermediate technology, the possibilities for creating more nuanced and visually compelling motion pictures are unlimited."

Rodli lauds the pioneering work done by the American Society of Cinematographers (ASC) in collaboration with Digital Cinema Initiatives (DCI), representing the seven major studios. That collaborative effort resulted in the production of a short film designed for use as standard evaluation material for prototype digital projectors. Rodli notes that the original 35 mm negative was scanned at 6K resolution, and the ASC/DCI test material is available at both 2K and 4K resolution.

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Recent Announcements:

Kodak Sets Sights On Enhanced Movie-Going Experience
Kodak And Pepsi Partner For Unique Digital Program
Kodak Takes Major Step Forward In Digital Cinema
LaserPacific Unveils Digital Cinema Mastering, Packaging and Distribution Support Services at ShowEast
Kodak and Cinema Screen Media Bring Digital Pre-Show to Harkins Theatres
At Cinema Expo Conference: Kodak Shows Expanded Array Of Digital Cinema Solutions
Kodak, Century Theatres, CSM team up for digital pre-show
Kodak's New Digital Content Center Enhances Cinema Experience
Hatch Marketing To Use Kodak Pre-Show Systems
Kodak To Partner With Movie Tunes In Cinema Premiere

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