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Author Topic: COST FOR NCN SETUP Gary Davidson Expert Film Handler Posts: 101 From: Santa Monica, CA Registered: Jan 2004 posted 01-31-2004 07:29 PM                     Does anyone know (ballpark) what it costs a typical theater to upgrade from an old slide projector in-theater advertising setup to having NCN come in and setup their digital system, with their pre-show countdown? Also, does anyone have any comments about the NCN system as it now exits?  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 01-31-2004 08:23 PM                     All of my customers that run digital advertising are doing it through someone local in their areas. The theatre owners are buying the projectors, DVD's and or computers themselves.... some are running via DVD and others via PC. Either way they make alot more profit from the thing as a whole and the projectors are a write off for some of them. Mark @ CLACO  |  IP: Logged Gary Davidson Expert Film Handler Posts: 101 From: Santa Monica, CA Registered: Jan 2004 posted 01-31-2004 08:34 PM                     Thanks for the info, Mark.  |  IP: Logged Jason Black Phenomenal Film Handler Posts: 1723 From: Myrtle Beach, SC, USA Registered: Nov 2000 posted 01-31-2004 10:05 PM                        While revenue from the pre show slide ads is all well and good, the old sytle SLIDE projectors are a royal PITA. Bulbs, routine slide changeouts, cleaning & service all make this what I feel a huge waste of effort. Especially given the fact that we haven't had any local nor regional paid advertisers in over 6 months now. It just seems that the digital slide revolution is the way to go. I'm not sure how they are interfaced, but I'm sure the method is much better than what we currently have to offer... [ 02-01-2004, 02:43 PM: Message edited by: Jason Black ]  |  IP: Logged David Favel Jedi Master Film Handler Posts: 764 From: Ashburton, New Zealand Registered: Feb 2002 posted 01-31-2004 11:57 PM                     Depending on your contract with your ad provider... You can swap 1 years ads for a projector Again, depending on the format you recieve ads in. The options are bound by your inventiveness  |  IP: Logged Gary Davidson Expert Film Handler Posts: 101 From: Santa Monica, CA Registered: Jan 2004 posted 02-01-2004 12:34 AM                     I know some of the larger screen advertisers beam their screen advertising to theaters via satellite (a technology developed by Christie, I believe), has anyone had experience good or bad with this technology?  |  IP: Logged Adam Fraser Master Film Handler Posts: 499 From: Houghton Lake, MI, USA Registered: Dec 2001 posted 02-01-2004 01:22 PM                        I think if you are dealing with a company that does everything for you, the projectors and accompanying equipment should be provided for you. They just get to take it when the contracts are up. We have had several sales pitches from companies that want us to switch from doing the ads ourselves to contracting and the deal always includes projectors.  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 02-01-2004 03:12 PM                        What does the digital version offer for the exhibitor? Unless it somehow generates more revenue, I can't really imagine why the exhibitor would pay for this. Actually, I don't understand why any exhibitor would show NCN ads at all, but I am apparently in the minority with this viewpoint. I've seen a few theatres that produce their own slide ads and do a pretty classy job of it, but NCN is just tacky.  |  IP: Logged Chris Hipp Phenomenal Film Handler Posts: 1462 From: Mesquite, Tx (east of Dallas) Registered: Jul 2003 posted 02-02-2004 01:11 AM                     quote: I know some of the larger screen advertisers beam their screen advertising to theaters via satellite (a technology developed by Christie, I believe), has anyone had experience good or bad with this technology? Our content is sent via satellite. So far there have not been any serious problems with it. On occasion, for some reason beyond my knowledge, they cannot send it by satellite and will send you a CD with the content. I will have to check but I am 99% certain that the projectors are property of NCN. I don't think any owners would be willing to spend $5k bucks a pop to run digital over slides. I do agree that slides are a pain and you spend a lot of money in bulbs. Slides are one thing but if you have a choice in the matter, go as long as possible without running rolling stock advertisements. Not only are they annoying to your customers but they are also more of a hassle than slides and add greatly to your build up time.  |  IP: Logged John Pytlak Film God Posts: 9987 From: Rochester, NY 14650-1922 Registered: Jan 2000 posted 02-02-2004 09:11 AM                        Here's the Kodak Digital Cinema Advertising system: http://www.kodak.com/US/en/motion/digital/ http://www.kodak.com/US/en/motion/news/screenMediaP.shtml#p  |  IP: Logged Gary Davidson Expert Film Handler Posts: 101 From: Santa Monica, CA Registered: Jan 2004 posted 02-02-2004 05:58 PM                     Wow! What a lot of great info. I'll look into all of it. Question: Chris, what do you mean by the term "rolling stock advertisements?"  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 02-02-2004 06:08 PM                        I'm not Chris, but I think he's using "rolling stock" to refer to film advertisements, as opposed to slides. NCN provides both, in addition to Movie Tunes and lobby ads (posters, flyers, etc.).  |  IP: Logged Gary Davidson Expert Film Handler Posts: 101 From: Santa Monica, CA Registered: Jan 2004 posted 02-02-2004 06:20 PM                     John... I looked at the links you kindly posted which outlined the Kodak COS system. I had a couple of questions about it, so here goes. 1. What is the basic advantage of your system (other than the name and legacy of a company like Kodak) over what is available from companies like NCN and Christie? 2. Does it ruffle the feathers of a company like NCN to pipe their advertising content using someone else’s digital platform, or doesn’t it bother them? 3. What’s up next for the COS system, real-time content feeds into the theaters? Have you guys considered something like this? Is it even feasible? 4. What’s your price point when compared to other similar systems?  |  IP: Logged John Pytlak Film God Posts: 9987 From: Rochester, NY 14650-1922 Registered: Jan 2000 posted 02-02-2004 06:38 PM                        Gary -- you really need to talk with our Digital Cinema team, most of whom are working out of Kodak's Hollywood office. Sean Lohan, Drena Rogers, or Larry Cate would be a good place to start. sean.lohan@kodak.com drena.rogers@kodak.com larry.cate@kodak.com In Europe, it's Denis Kelly: denisk@kodak.com The Kodak system is turnkey, and very scalable and upgradable. Kodak service and support will be available worldwide. With multiple systems on the market, advertisers and exhibitors will facilitate compromise. Real time alternative content is certainly possible. Pricing will depend on the configuration of the system to meet your particular needs. I'm sure there will be more good news at ShoWest.  |  IP: Logged Chris Hipp Phenomenal Film Handler Posts: 1462 From: Mesquite, Tx (east of Dallas) Registered: Jul 2003 posted 02-02-2004 07:22 PM                     Just FYI, the digital slide projectors do in fact belong to NCN.  |  IP: Logged

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