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» Film-Tech Forum ARCHIVE   » Operations   » Film Handlers' Forum   » Theatre Thinks It Has Digital But Doesn't (Page 1)

 
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Author Topic: Theatre Thinks It Has Digital But Doesn't
Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 12-19-2003 07:52 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
True Story.

What if you went in to service a theatre owned by a new client who was very proud of the recent Dolby Digital upgrades...

...the owner was sure to mention that they just got SRD...
...the manager was sure to mention it, too...
...there's a Dolby Digital plaque mounted in the lobby...

What do you do when you show up there and the rack tells a different tale?

It turns out they have Dolby CP45 processors and Jaxlites in those theatres.

They may have paid for SRD and got shortchanged in the installation or else maybe they are just ignorant about cinema sound and their equipment, in which case an education should be a good thing for them.

Who knows? They may want SRD so badly that they go in on a proper upgrade and then you get a sale out of the deal.

But what if they get depressed about having their bubble burst -- or angry at being lied to by their salesman? This puts you in hot water with the dealer. (Maybe not such a bad thing if he's a crook.)

What if the theatre owner decides to "shoot the messenger" and then you never work there again?

I am curious to know how *you* would handle this.

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John Anastasio
Master Film Handler

Posts: 325
From: Trenton, NJ, USA
Registered: Sep 2000


 - posted 12-19-2003 08:17 PM      Profile for John Anastasio   Author's Homepage   Email John Anastasio   Send New Private Message       Edit/Delete Post 
I'd think they'd appreciate your honesty. If you don't set them straight, someone else eventually will and you'll end up looking the fool for it. Be a professional and let them know the truth. I think you'll gain their respect....and probably their continued business.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 12-19-2003 08:35 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
That one is pretty cut and dried...You should tell them...they are false advertising whether they know it or not.

Steve

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Paul G. Thompson
The Weenie Man

Posts: 4718
From: Mount Vernon WA USA
Registered: Nov 2000


 - posted 12-19-2003 08:37 PM      Profile for Paul G. Thompson   Email Paul G. Thompson   Send New Private Message       Edit/Delete Post 
I fully agree with John.

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 12-19-2003 08:50 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
I agree with the others. Also I would be interested in finding out who sold them the equipment and if the dealer told them it was Dolby Digital, or if a misunderstanding took place somewhere. If they are certain that the dealer told them Dolby Digital, I'd ask them to look at the receipts, and if they charged for SRD then I'd recommend suing.

Suing solves every problem.

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John McConnel
Expert Film Handler

Posts: 118
From: Okmulgee, OK USA
Registered: Nov 2003


 - posted 12-19-2003 09:12 PM      Profile for John McConnel   Author's Homepage   Email John McConnel   Send New Private Message       Edit/Delete Post 
Maybe the dealer told them "It'd be just as good as digital,", but all they heard was "digital".

I had one dealer tell me that sound from a good jaxlite installation could be distinguished from digital only by those with the most acute hearing. Hummm?

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Martin Brooks
Jedi Master Film Handler

Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002


 - posted 12-19-2003 09:23 PM      Profile for Martin Brooks   Author's Homepage   Email Martin Brooks   Send New Private Message       Edit/Delete Post 
But I would be totally professional with your reply. I would not say, for example, "well your asshole dealer cheated you" because you don't really know the circumstances.

You might want to say something like, "Do you have your purchase order or the invoice for this equipment? I want to double check that your order came with every everything you were supposed to receive." And then, in the most conversational manner, "perhaps you had a bit of communications gap with your distributor, but while the CP45 is a great unit, unless you also have a DA20, you're only playing back the SR-D analog track."

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Phil Hill
I love my cootie bug

Posts: 7595
From: Hollywood, CA USA
Registered: Mar 2000


 - posted 12-19-2003 09:41 PM      Profile for Phil Hill   Email Phil Hill       Edit/Delete Post 
Manny, I'm totally surprised you had to ask that question...

Of course, the proper and professional thing to do is tell them what you see and found in a neutral way.

Let them to decide what to do about it.

>>> Phil

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Mark Gulbrandsen
Resident Trollmaster

Posts: 16657
From: Music City
Registered: Jun 99


 - posted 12-19-2003 10:01 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Manny,

You should ask them to see the original dealers sales order for yourself and assist these confused people out of a possible serious jam, or correct them on what was bought and whats actually there if necessary.

I'd have to add that the dealer that handled this ought to be hung out to dry. Any dealer thats at all honest would never ever leave any custuomer this confused. With out any doubt if the sales order said SRD equpment was sold and installed, and the theatre paid for it but its not actually there, the dealer ought to be exposed here on this forum as they are actually theifs.

Mark

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 12-19-2003 10:14 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
Yes, let us know what happens.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 12-19-2003 10:19 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
One thing is certain: the situation needs immediate attention. All the theater needs is a pesky customer like myself walking up to the back row of the auditorium, peeking through the port glass and seeing for myself they really don't have Dolby Digital. A theater trying to sell itself as a real quality place cannot afford bad worth of mouth traveling from customers. They either need to put in a real Dolby Digital system or stop their false advertising right away.

quote:
I had one dealer tell me that sound from a good jaxlite installation could be distinguished from digital only by those with the most acute hearing.
You're right to question that line of baloney, and I would with more than "hmmmm." One fellow I know was trying to extoll the virtues of LED analog track readers and how they made it so you don't need any of that expensive digital surround stuff. My guess is he was parroting the line the equipment dealer told him.

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 12-19-2003 10:30 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
Consider that the dealer/installer may have said that the system is "Digital READY", meaning that he only had to slap in the DA-20 and hook up a reader, etc, etc. The customer heard only the "Digital" part of that and assumed that they ALREADY HAD digital.

The reason I mention is because I used to get lots of questions from people asking my why their "AirPort Ready" Macs didn't work right. They were disappointed when they learned that an AirPort card ("Wi-Fi") is an extra purchase.

I wonder if you're in the same situation?

Thus, I would suggest as much tact as you can muster until you find out what the theater people THINK they have and how they were led to believe that.

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 12-19-2003 11:01 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
Sometimes you just need to double-check and get some encouragement.

Thanks!

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 12-19-2003 11:15 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
A recent thread tell the tale of Dolby having full lists of where their systems were installed and that those lists were absolutely flawless all of the time. Why not just ask them? [Wink]

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Gordon McLeod
Film God

Posts: 9532
From: Toronto Ontario Canada
Registered: Jun 99


 - posted 12-19-2003 11:27 PM      Profile for Gordon McLeod   Email Gordon McLeod   Send New Private Message       Edit/Delete Post 
Give them an accurate report of the equipment that is installed and its capabilities and its limitations.
Then give them a list (quote) on what it will take to make it digital
Often I see owners tell you one thing when in fact they new full well what they had bought

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