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Author Topic: Lovely Technicolor ads
George Roher
Master Film Handler

Posts: 266
From: Washington DC
Registered: Jul 99


 - posted 02-13-2001 09:50 PM      Profile for George Roher   Email George Roher   Send New Private Message       Edit/Delete Post 
Has anybody else seen or run the "Hot Jobs.com" ad from Technicolor? It looks awful. There's tons of dirt and what appears to be hairs in the gate. An absolutely unwatchable picture. I've watched these in a few different theatres and they all look terrible. I'm assuming they were all printed this way. Of course, TES has not had a good track record so far with their lousy ads. Sometimes I am tempted to refuse to run ads that look this bad, but when the theatre is contractually obliged to show them, there is not much of a choice.

Randy Stankey
Film God

Posts: 6440
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 02-13-2001 10:17 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
Maybe they did that on purpose to disguise the REAL dirt on the film that gets deposited by your average booth monkey?!

John Scott
Master Film Handler

Posts: 252
From: Oakdale, MN, USA
Registered: Jul 2000


 - posted 02-13-2001 11:34 PM      Profile for John Scott   Email John Scott   Send New Private Message       Edit/Delete Post 
I know it sounds like everyone so loves the Technicolor ads, but what about NCN?

Our circut is going to start NCN preshow ads (we already do the slide projectors) in the very near future and I was just curious about other's experience with them and the quality of their product?

Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 02-14-2001 12:37 AM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
Ncn is just as bad. They do have these snipes that they use telling you who does the pre shows and a countdown trailer that told you how long befor the actual trailers started. You do not have that with technicolor at least as far as I know. We use Technicolor now and I have never seen any of these snipes for them. I personaly do not like pre-show advertising. I believe it takes you out of the movie going experiance to a degree. But it is a form of revenue for the chains.

John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000


 - posted 02-14-2001 06:38 AM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
Whenever you see a film where you feel the production values are lacking, write to the company and provide details. Chronic underexposed camera negative (grainy or smoky shadows) or hairs in the gate may dictate using a different production company. Reporting excessive white dirt may help the lab identify problem areas in negative cutting or printing. In the past, many ads were not printed on Kodak film to cut costs, as they were considered expendable. Some ads are produced on video, and transferred to film. The best ads maintain full film production values from original negative to prints.

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion


Dick Vaughan
Phenomenal Film Handler

Posts: 1032
From: Bradford, West Yorkshire, UK
Registered: Jul 2000


 - posted 02-14-2001 07:24 AM      Profile for Dick Vaughan   Author's Homepage   Email Dick Vaughan   Send New Private Message       Edit/Delete Post 
On screen advertising is of course much more widespread over here than in the States .
In the UK our worst nightmare is an ad shot on NTSC video, standards converted to PAL then transferred onto 35mm!! That and post -frog Budweiser ads

Scott Norwood
Film God

Posts: 8002
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 02-14-2001 08:16 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
Unfortunately, most of the NCN ads (I haven't seen the Technicolor ones) are shot on film, but then are edited on NTSC video and transferred back to 35mm film. They usually look quite bad. Not bad for video, but bad compared to anything that has been properly printed from film negatives without going through an NTSC (or HDTV) stage.

You'd think that the advertisers who do this would realize that: a> budgetary considerations aren't generally a problem for advertisements, since the cost of getting them shown (in theatres, on TV, etc.) far exceeds the cost of production; b) people are more apt to pay attention to the ad if it looks good on screen; and c) video->film transfers look like crap.

John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000


 - posted 02-14-2001 08:35 AM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
Dick: WhasssssssUpppppp I didn't know Bud was popular in the UK

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion

Paul Konen
Jedi Master Film Handler

Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99


 - posted 02-14-2001 08:55 AM      Profile for Paul Konen   Email Paul Konen   Send New Private Message       Edit/Delete Post 
Here is my opinion of the whole Technicolor / NCN ad deal.

1. Technicolor ads are spliced together and run for generally 4 weeks.

2. NCN are piece parts. You have to solice together the intro, countdown clock, then the ads in the correct order. Then in a couple of weeks, you will have ad changes. Either remove one, replace one with another, add one all together. Oh, and they request them to be in a certain order. And again, this happens almost every two weeks.

3. NCN would trust that we were playing the trailers although we had a slide person checking up on us anyway.

4. Technicolor REQUIRES that we fill out an affadavit that gives them information such as screen #, print name, rating and whether the ad played or not.

5. Technicolor does tell us if an add is rating restricted. Like, DON'T PLAY ON A G or PG feature.

Anyway, I feel that NCN was more of pain because of the constant change out and order sequencing.

Paul
Cinemark

Leo Enticknap
Film God

Posts: 7131
From: Loma Linda, CA
Registered: Jul 2000


 - posted 02-15-2001 05:35 PM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
John - Bud is NOT popular in the UK. That's why they're advertising it so heavily...

John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000


 - posted 02-15-2001 05:39 PM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
After many enjoyable visits to pubs in the UK, I already knew that, and was saying it tongue-in-cheek.

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion

Leo Enticknap
Film God

Posts: 7131
From: Loma Linda, CA
Registered: Jul 2000


 - posted 02-15-2001 07:08 PM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
The tongue was firmly in mine, too (sorry if it didn't come across that way).

The Bud adverts really wind me up, the reason being nothing to do with Anglo-American relations: our company policy is that all alcohol commercials must be removed from any supporting programme for a U, PG or 12 certificate feature. The companies which supply the adverts make sure that the booze ads are never placed one after the other, thus making it a real chore to pull them out. On a long reel, it can take almost as long to get the booze ads out as it does to make up a feature.

I'm just as pissed off at the Boddington's ads (a brewery in Manchester) as the Bud ones, so please be assured that there's no racism going on!

BTW, one of the most popular commercials we've had (so popular that customers have actually requested that we re-show it) is for Miller beer. It shows someone walking in a Scottish glen, with a dead fox on his head. He faces the camera and says "When I told my folks I was going on vacation to Auchtermuchty [a tiny village in Fife, Scotland], they said - 'wear the fox hat'." Miller logo appears, then fade to black. The pronunciation difference between British and American English is designed to suggest "f--k's that?" in place of "fox hat".

Whether it boosted sales of Miller I don't know - we don't stock it in our bar...

Randy Stankey
Film God

Posts: 6440
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 02-15-2001 08:27 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
That sounds funny. I wish I could see it!

What sounds even funier is the thought of Miller or Budweiser beer being an import!!!!

Michael Barry
Jedi Master Film Handler

Posts: 584
From: Sydney, NSW, Australia
Registered: Nov 1999


 - posted 02-17-2001 09:21 AM      Profile for Michael Barry   Email Michael Barry   Send New Private Message       Edit/Delete Post 
Ah, yes - ads! Good point, Scott, about video to film transfers of ads.

I've always wondered about this aspect of production. For example, there might be a tourism commercial. It will feature beautifully photographed aerial-view landscapes, shot with a Wescam mount in 35MM to get the 'film look'. Absolutely no expense spared. Then the ad is post-produced on video and then transferred back to film! The 'film look' is somewhat retained but vastly compromised due to the intermediate video stage. When I ask most people why this was done, they usually answer, 'in order to save money'. Surely the cost of the helicopter, Wescam, pilot, DP, camera equipment, director, etc. must have cost a fair amount, so this argument doesn't seem logical to me, yet why would someone go to all that trouble then not go the extra mile to get it to look incredible instead of OK? It doesn't make sense...




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