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Author Topic: Trailers: how to
John Walsh
Film God

Posts: 2490
From: Connecticut, USA, Earth, Milky Way
Registered: Oct 1999


 - posted 08-17-2000 11:51 AM      Profile for John Walsh   Email John Walsh   Send New Private Message       Edit/Delete Post 
OK, to fill in the form:

1) You should keep the same lens ratio (ie scope/flat) for the whole print -meaning a couple of flat and a couple of scope trailers.

If the feature is flat, we run only flat trailers - scope; only scope trailers. The zipper does not close when the turret rotates; that's why we do it that way.
I have yet to find out "who" is responsible for this: the turret control box on the Simplex, or the automation.


2) Do you normally try to accompany the same distributing companies trailers on that same print.

No, we want to advertise all studios films we might get, on any film we are running. We mix them all. Of course, we're not going to put on a trailer for "Shaft" followed by one for "Thomas and the Magic RR."

3) Is there normally an order as to placing them on the print: ie by release date or any other fashion.

No, since they are added to and/or changed every week, it would be too much to remove and insert certain trailers at certain locations. If the trailers are *generally* for similar films, it usually shouldn't matter.

We don't put on any more than three trailers at a time. We don't cut off the green rating section at the beginning. I try to get the kiddies to leave on as much "black" at the head and tail of trailers, so there's a nice "pause" or break between. As soon as the film opens (at our theater or elsewhere) that trailer is removed from all screens. We usually throw them away, as our company has no "mechanism" to send them out for return.

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Mark Wright
Film Handler

Posts: 12
From: Nashville, TN, USA
Registered: Mar 2000


 - posted 08-17-2000 04:54 PM      Profile for Mark Wright   Email Mark Wright   Send New Private Message       Edit/Delete Post 
It is good to keep all the previews the same formatt as the movie incase your cue detector fails or your cues get to worn or dirty to make the lens switch. It is good to keep same company on a print if it is a sneak preview, but other than that you would look for the genre, comedy, drama, horror and so on, to try and make a match or also the age group you think the film maybe made for to try and put previews of the same generation or class. Where I work, home office sends you the list of trailors that are playing on which movies.

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Gordon McLeod
Film God

Posts: 9532
From: Toronto Ontario Canada
Registered: Jun 99


 - posted 08-17-2000 05:16 PM      Profile for Gordon McLeod   Email Gordon McLeod   Send New Private Message       Edit/Delete Post 
From a showmanship point of view I always find it terrible to have flat trailers ahead of a scope feature in a auditorium where the masking lowers for scope
Big picture for the previews smaller picture for the feature not cool

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Scott D. Neff
Theatre Dork

Posts: 919
From: San Francisco, CA
Registered: Oct 1999


 - posted 08-18-2000 12:27 AM      Profile for Scott D. Neff   Author's Homepage   Email Scott D. Neff   Send New Private Message       Edit/Delete Post 
I'll take that Star Theatres trailer off your hands....

------------------
Scott D. Neff
----------------
www.cinema-west.com

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 08-18-2000 05:23 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I always try not to place two "similar" trailers together. (2 action movies, for example.) Spread them out with something totally different in between, if possible.

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Jesse Skeen
Phenomenal Film Handler

Posts: 1517
From: Sacramento, CA
Registered: Aug 2000


 - posted 09-09-2000 11:17 PM      Profile for Jesse Skeen   Email Jesse Skeen   Send New Private Message       Edit/Delete Post 
OK, lemme ask a new trailer-related question- I just started working for Regal Cinemas and it seems their POLICY is to CUT OFF the green bands from the beginning of trailers! It really looks horrible and the sound of some of them get cut off at the beginning too, but since I just started there I don't want to argue about it with anyone just yet- I haven't talked about it but I've seen it printed in company manuals twice. It gives the impression that the people running the booth (including me) don't know what they're doing! Are they even ALLOWED to do this though, and do all Regal theaters do this? What's funny is the video tape of trailers playing in the lobby has the green bands on most of them!

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Michael Cunningham
Expert Film Handler

Posts: 186
From: Anchorage, AK
Registered: Nov 1999


 - posted 09-09-2000 11:55 PM      Profile for Michael Cunningham   Email Michael Cunningham   Send New Private Message       Edit/Delete Post 
Yep Jesse,

Welcome to Regal. This is policy (cutting off the green bands) at all Regal theatres. I would have to say that you are probably correct about upper management not knowing much about projection, but, wadda ya gonna do? As for arguing about it with anyone, I wouldn't try it. Welcome to corporate culture.

-Mike

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Jim Ziegler
Jedi Master Film Handler

Posts: 753
From: West Hollywood, CA
Registered: Jul 99


 - posted 09-10-2000 02:14 AM      Profile for Jim Ziegler   Email Jim Ziegler   Send New Private Message       Edit/Delete Post 
Removing the green bands is Cinemarks policy as well.. At first, I didn't like it either, but now I prefer it (those green bands aren't the world most attractive scene) Although it does suck when the audio starts in the green band..

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Dave Cutler
Master Film Handler

Posts: 277
From: Centennial, CO
Registered: Jun 2000


 - posted 09-10-2000 10:26 AM      Profile for Dave Cutler   Email Dave Cutler   Send New Private Message       Edit/Delete Post 
It's also an AMC policy to remove the green bands, although they leave on red bands.

IMHO, I think it's a terrible idea. First of all the sound issue is a MAJOR presentation degredation. Worst one I saw was ver 1 of 'Bringing out the Dead' there were 1 and a half lines of dialogue in the green band that was cut off. Second, I like the break between trailers, lets people 'prepare' for something different. Third (and others disagree) I think that the look good. That's is, as long as you keep your films clean. It's almost a way of showing off how clean your prints are.

Unfortnately, there really isn't anything that can be done about it from our end, so I grudgingly cut them off.


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Carl King
Expert Film Handler

Posts: 199
From: Saint John, New Brunswick, Canada
Registered: Mar 2000


 - posted 09-10-2000 10:52 AM      Profile for Carl King   Email Carl King   Send New Private Message       Edit/Delete Post 
In my booth I play the trailers that my Head Office tells me to play. There is no specific order in which they must be played but I try to come as close to their list as possible. My Cinnemeccanica V4s and V8s do not have automated lens turrets so I avoid lens changes like a plague. If the feature is flat then all the trailers are flat as well. The same for scope. Most often we use 4 trailers including tags. With the profilferation of commercials that are now shown at the beginnning of the complete show I think 4 trailers plus a commercial is more than enough. Trailers are our best form of advertising upcoming films and as an employee I understand completely the need for as many as the filmgoers will sit through but as a filmgoer I get a bit antsy after 2 or 3. When the fourth trailer hits the screen I'm ready to go the nearest Blockbuster outlet.

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Gracia L. Babbidge
Jedi Master Film Handler

Posts: 709
From: Bowdoin, Maine
Registered: Aug 2000


 - posted 09-11-2000 02:19 AM      Profile for Gracia L. Babbidge   Author's Homepage   Email Gracia L. Babbidge   Send New Private Message       Edit/Delete Post 
I thank all higher powers in the universe that I work for a small company that doesn't give me the headache of rolling stock advertisement! Every once in a while the slide changes may be a major pain in the neck, but I'd rather deal with slides than a mass quantity of rolling stock!

In general, I have a lot of freedom in my trailer programming, at least 8 minutes, and not to exceed 15 minutes, including policy trailers, attached trailers, and appropriate digital snipes. For the most part, I just attach whatever is loose in the can, and if the doesn't make it up to 8 minutes, I'll scan my shelf for something appropriate to make up the needed time. In eight months, I've only heard one complaint* (from a customer) about my programming choices, and when informed of this I just shrugged, and pointed out why I felt the complaint was a bit silly. I had put a Coyote Ugly(a PG-13 film) trailer, on The Kid (a PG film). The customer's opinion was that the trailer was lewd and inappropriately placed before a children's movie.

Well...the point I made was that the preview was most certainly a green band, which meant that it had been approved for all audiences, regardless of the rating on the film; but besides that, a PG rating does not necessarily mean that a film is a children's film, the rating in fact is to adivse parents that there could be material in the film that they wouldn't want shown to their young children. If they are seeking something appropriate for every age level, they need to stick to films that get a G rating.
I was simply annoyed by the matter.
I have not changed my 'style' of programming either. (This board could benefit from an :evil: smilie!)

* - though the spring into the early part of the summer, my coworkers complained that they were sick of seeing an X-Men trailer on virtually every film in the building... To which my usual response would be an evil laugh, then a quick retreat to my "dungeon"!

~Gracia

------------------
In some cultures, what I do is considered normal.

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John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000


 - posted 09-11-2000 08:12 AM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
IMHO, if an active (modulated) analog soundtrack extends (21 frames) into the green band of the trailer, it should NOT be cut off. I would not be surprised if the Motion Picture Association mandates playing the bands, to identify the trailer as having been rated. Maybe a compromise would be to show only a few seconds worth of the band?

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 09-11-2000 01:43 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Chopping off part of the green band in my opinion makes the show feel choppy and rushed. What is the official MPAA's policy on this anyway? Anyone know?

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 09-11-2000 02:53 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
I've always thought there should be only ONE green band at the beginning of the previews.

Of course, this assumes that the sndtrk. doesn't go into the green part. If trailers could be made that always have proper transitions fom one to the next, all that would have to be done is to add a 5 sec. snipe at the beginning that says, "All previews are approved for all audiences."

Maybe they could also announce the films rating at the end of the preview, like they sometimes do on TV?

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Aaron Sisemore
Flaming Ribs beat Reeses Peanut Butter Cups any day!

Posts: 3061
From: Rockwall TX USA
Registered: Sep 1999


 - posted 09-11-2000 08:36 PM      Profile for Aaron Sisemore   Email Aaron Sisemore   Send New Private Message       Edit/Delete Post 
Gracia Said:
>>I had put a Coyote Ugly(a PG-13 film) trailer, on The Kid (a PG film). The customer's opinion was that the trailer was lewd and inappropriately placed before a children's movie.<<

I too have had some complaints about trailers (refer to the earlier post about the 'Mirror Has 2 Faces' trailer attached to 'Fly Away Home' controversy)...

I would never had placed 'Ugly' with 'Kid', not to be prudish, but because its a matter of preaching to the wrong demographic, as 99% of those seeing 'Kid' would never go to 'Ugly' anyways.

I have heard complaints from some about some of the slide advertisers at one of our locations: One of the advertisers is a store specializing in lingerie, sensual herbs and fragrances, and most likely a variety of sex toys, although there is NO mention of that part of the business in the ads. the ads are clean one of them has a picture of Venus De Milo draped in silk, and the others are of the two business owners along with the name of the business 'The Sensuality Shoppe' on a red background, Basically a harmless slide. Well a number of people strongly objected to these slides being displayed before any feature for children... Get a Life people... Bitch at the store, Not Us!

Aaron

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